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Engage Your Employees During Covid-19 with User Generated Content
During times of uncertainty, here are our tips on how to make the most of your employee communications app to keep employees informed.
The Covid-19 outbreak has caused a lot of uncertainty. Our customers are relying more than ever on their employee apps to keep their staff informed and up to date on how the business is reacting.
We want to encourage everyone to use their apps to the fullest to help everyone through these rocky waters, so why not go a step further to harness your app’s ability to give your employees a voice when they need it most?
Using User Generated Content in your app, you can allow employees to ask and answer questions, share best practice, or lift each other's moods with something more light-hearted.
Here are some examples of how you can use UGC to get the most out of your app in these uncertain times:
1. Celebrate the Brighter Side During Dark Times
User Generated Content doesn’t just have to be about the serious stuff. Even if you create a Q&A section for those serious questions that employees need answers to, you could also balance that out with something a little more light-hearted, to raise spirits.
Here are some ideas for User Generated Content to lighten the mood among employees:
- Show of hope! If you’re in the UK, you’ll know that lots of people are having their kids draw rainbows and putting them in their windows as a show hope, and support for the NHS. Why not get everyone to show off the rainbows that their kids have drawn?
- Show us your home office! With so many working from home, some people had to carve out a home work space for the first time. Get everyone to show off their home office.
- Pets at work! If there’s one winner from Covid-19, it’s the Cats and Dogs of this world, who are delighted to have their owners at home so much. Cat walking on your keyboard? Dog begging for walk every hour? Post those pets!
Biffa created a short video showcasing some of these messages that have been posted to their employee app:
BIFFA Beat App by Thrive from Thrive on Vimeo.
These are just a few ideas to spark some inspiration, but you’ll know best about what’s likely to get some traction in your app. In times like this, we could all use something that’s a bit of fun!
2. Questions and Answers: Open a Forum for Users to Ask and Answer Questions Posted by Others
Our native User Generated Content feature allows employees to post directly to the app from their phone or PC. You can create a new List on your app’s home screen, and use the List Type tab to set it up as a user publishing list.
Choose from the options on screen and when you publish it, you’ll have a space for employees to ask questions by pressing the ‘post now’ button, or answer questions posted by others in the comments.