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3 Ways SGN Are Using Their Employee App to Fix Covid Comms Challenges
SGN’s award winning internal comms team are making fantastic use of their employee app: SGNapp, to ensure that their employees are kept not only informed about the company’s response to Covid-19, but also feel involved and know that their voices are heard. Here are three examples of how the app is making a big difference for employees in troubling times.
1. Employee Blogging: Encouraging a Range of Perspectives
SGN have a really interesting approach to content in their app, in that they try really hard to have a wide range of voices and perspectives in focus, from right across their business. Rather than every post simply stating that this is a piece of information you need to know about, they prefers to avoid the top-down approach when possible, and instead they invite various employees from different departments to write blog posts on subjects that they’re experts on. Or they send them some questions by email - so that the content is presented in a Q&A format. This really helps to bring an air of authenticity to the content and means it’s much more likely that other employees will engage in the comments section.
SGN have recently started publishing a series of Q&A interviews with a range of employees in their app, to get their perspectives on how Covid-19 has impacted their job roles and their lives. When a news story about the business is presented through the eyes of the people that it impacts, it really helps that content to land with their audience, and builds the sense of community and identity that the business is fostering with SGNapp.