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When Your Team is Like Huntr/x: Why a Strong Employee Communications Platform is Your Secret Power
If you’ve seen KPop Demon Hunters, you’ll know the story: Huntr/x — a K-pop girl group that also fights demons must balance dazzling performances with battling dark forces. To succeed, they need unity, clarity, rhythm, trust, and the perfect timing.

Unity, Clarity, Rhythm, Trust, & the Perfect Timing
In many ways, a business—especially one that’s growing or spread out—is just like Huntr/x backstage. Without a strong internal communication system, messages get lost; misunderstandings become monsters.
That’s where an employee communications platform becomes your Honmoon (your magical seal) — the force that holds things together, keeps everyone aligned, and turns collective energy into something golden.
Here are three lessons from the movie plus how they map onto why teams need a great communications platform:
1. Multidimensional Roles Require Clear Signals
Huntr/x members aren’t just performers - they’re demon hunters. They switch roles, go from center-stage to battle-mode. The audience (fans) sees polished performances; backstage, they need to know what to do, when, and with whom.
In a team context: Employees juggle many hats—client work, internal projects, ad hoc demands. Without clear signals (announcements, updates, expectations), people get confused, duplicate work, or miss what matters.
How a communications platform helps:
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Central hub for updates so everyone sees the same message
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Automatically delivered notifications so no one misses a cue
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Channels or feeds for different kinds of communication (urgent, routine, feedback, recognition)
Automatic content translations to translate updates and information in real-time
2. Consistency & Timing = Credibility
Huntr/x doesn’t just randomly assault demons; their battles are timed, choreographed — they coordinate singing, performance, fighting. If one were off-beat, the whole act fails. Their credibility (with fans and their mission) depends on consistency.
In the workplace: If communications are sporadic (some teams informed, others out of the loop), or announcements happen too late or too early, employees lose trust. They might feel “why weren’t we told?” or “this would have been so much easier if I knew sooner.”
How a communications platform helps:
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Scheduled communication (weekly digests, monthly strategy updates) ensures cadence
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Templates or recurring announcements reduce “who has to remember this?” friction
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Feedback loops allow employees to ask questions, suggest improvements
3. Multiple Stakeholders & Hidden Threats Mean You Need Full Visibility
Just like Huntr/x’s secret life as demon hunters, there are internal threats companies often don’t see: misalignment, silos, confusion about priorities, morale issues. Huntr/x’s inner struggles also affect their outward performance (e.g., when Rumi begins losing her voice).
In business, when internal issues are hidden, they can undermine everything—even the most public successes. Good external performance can mask internal breakdowns until it’s too late.
How a communications platform helps:
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Provides visibility: what content is most popular, who’s aligned, where questions are being raised
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Enables upward feedback and "voice" from all levels, so hidden problems surface earlier
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Helps leadership monitor morale, recurring confusions, or patterns of miscommunication
Why Now is the Right Time
- Remote and hybrid work blur the backstage/front-stage; you need digital tools that bring everyone into the same backstage area.
- The “attention economy” (like with K-pop content) means people are bombarded; internal messages need to stand out, be meaningful, and get through.
- As companies scale, the cost of miscommunication rises fast (time wasted, duplicated effort, unhappy employees).
Golden Outcomes: Thrive Customer Highlights
1. Biffa (10,000 employees, frontline heavy)
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What worked: Mobile app (“Biffa Beat”) to reach deskless teams; push notifications; CEO video updates; fun competitions to drive UGC; digital payslips to cut costs.
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Results: 70%+ active usage, 3,000+ daily logins, 59% engagement score; reduced paper and postage through electronic payslips.
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Steal this play: Pair critical comms (payslips, safety) with culture content (competitions, shout-outs) so employees open the app daily.
2. DPD Ireland (650+ people across depots & shifts)
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What worked: App launch with a playful “pizza box” UGC challenge; comms champions per department; push notifications; segmented content; pre-boarding via the app.
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Results: UGC posts reaching up to 11,000 likes, stronger inclusion for drivers and night shifts.
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Steal this play: Kick off with a simple UGC mechanic + named “comms champions” to seed content and keep momentum.
3. Meath County Council (850 employees; office & outdoor teams)
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What worked: Mobile-first employee app (“MCC Connect”) to eliminate noticeboard lag; targeted training invites; paperless onboarding; CEO video updates.
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Results: 20% uptake day one, 57% within weeks; faster RSVPs and training coordination; reduced carbon footprint via paperless induction.
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Steal this play: Replace noticeboards/email cascades with targeted push and segmenting—especially for field teams.
4. Mallaghan Engineering (500+ people; production + HQ)
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What worked: Central hub for updates; Bright Ideas channel; automatic translation for a diverse workforce.
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Results: Adoption exceeded target (to 80–85% vs. 60% goal); an idea (new PPE gloves) went from suggestion to rollout within a week.
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Steal this play: Add a named “bright ideas” space with visible turnaround times to build trust and speed continuous improvement.
5. Springfield Home Care (1,500 employees; dispersed & deskless)
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What worked: Recognition features, @mentions, and push notifications; single source for policies and wellbeing; moved mailings into the app.
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Results: Higher retention, lower postage costs, and visible lift in engagement sentiment.
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Steal this play: Tie recognition + wellbeing to core comms; track cost takeout (postage/printing) to show ROI fast.
Final Thoughts
Just like Huntr/x balances performance and hidden battles, businesses must balance what’s seen (output, sales, product) with what’s behind the scenes (alignment, morale, clarity). An employee communications platform is more than a bulletin board; it’s your Honmoon — the structure and energy that lets everyone shine together, stay strong in adversity, and keep your “stage” performance golden.